Meet Vincent, a passionate newcomer to the world of software development.
He had a solid years of experience in digital marketing,
but a spark of curiosity about how websites and apps were built changed everything.
🎓
Education
RevoU
2025
Fullstack Software Engineering
Completed a rigorous, project-based curriculum focused on real-world software engineering skills
Built responsive, scalable web applications using modern frontend technologies including React, Tailwind CSS, HTML, TypeScript, JavaScript, Next JS, Nest JS, PostgreSQL, Prisma ORM
Gained experience with AI-guided UI/UX design, implementing user-centric interfaces across devices
Developed clean, maintainable code and followed best practices in version control, debugging, and testing
Developed clean, maintainable code capstone project: UnikLoh
Edureka
2023
Fullstack Web Development
Developed projects using HTML, CSS, JavaScript, React and Bootstrap, with a focus on clean design and user experience
Built API using MERN framework (MongoDB, Express, React and Node JS) demonstrating strong understanding of component-based architecture
Utilized Visual Studio Code (VS Code) and GitHub for code development, version control, and debugging workflows
Designed and deployed a Zomato-themed web application, applying frontend design principles and responsive layout techniques
Trained in the design, optimization, and operation of chemical and biochemical processes across various industries
Gained hands-on experience in industrial plant design, process simulation, and problem troubleshooting to ensure safe and efficient operations
Developed strong knowledge of process safety, equipment reliability, and quality control standards
Equipped with both technical and analytical skills to bridge the gap between engineering solutions and business performance
💼
Work Experience
First Page Digital
2021-2022
Performance Marketing
Managed PPC campaigns across multiple industries including beauty, fashion, healthcare, education, eCommerce, and legal services
Oversaw monthly ad budgets of up to SGD 10,000 per client, optimizing for ROI and lead quality
Proficient in running and optimizing Google Ads (Search, Display, Discovery, Performance Max), Facebook/Instagram Ads, TikTok Ads, and LinkedIn Ads
Achieved 2× increase in conversions for Equilibrio Chiropractic through data-driven campaign optimization
Google Ads Certified; up-to-date with the latest ad platform features and algorithm changes
igus Singapore
2019-2021
Digital Marketing Officer
Achieved 100% increase in website traffic from 2019 to 2020 through digital marketing effort via social media marketing, SEM and SEO
Assisted the product manager and sales team with various marketing campaigns to Increase the number of website conversion in 2020 by 5% compared to previous year
Managed trade show campaigns, coordinating booth design and operations to deliver roughly 200 qualified leads per event consistently for sales teams
Optimized SEM Search Ads Click Through Rate (CTR) by 43% in 2020 compared to 2019
Lead company’s SEO and SEM project in Singapore, Malaysia, Vietnam, Indonesia and Thailand. Managed a team of 8 junior marketers in South East Asia to implement local SEO initiatives to drive brand awareness and market expansion
Wah Joo Seng
2017-2019
Marketing Engineer
Kickstarted the company’s digital marketing efforts from the ground up, including Google Ads, Google Analytics, and SEO implementation and managed to get 20 conversions in a monthly basis
Initiated and managed the SEO project, including blog content creation, keyword research, and technical optimization to garner 70 organic followers
Successfully executed media outreach campaigns that resulted in published articles and brand mentions from 3rd party media site
Planned and created content for social media channels, including copywriting, graphic design (Photoshop), and product photography
Generated 100 leads from telemarketing campaign, networking session
Click Anywhere to Close
RevoU
2025-2026
Full Stack Software Engineering
Completed a rigorous, project-based curriculum focused on real-world software engineering skills
Built responsive, scalable web applications using modern frontend technologies including React, Tailwind CSS, HTML, TypeScript, JavaScript, Next JS, Nest JS, PostgreSQL, Prisma ORM
Gained experience with AI-guided UI/UX design, implementing user-centric interfaces across devices
Developed clean, maintainable code and followed best practices in version control, debugging, and testing
Developed clean, maintainable code capstone project: UnikLoh
Edureka
2022-2023
Web Development
Developed projects using HTML, CSS, JavaScript, React and Bootstrap, with a focus on clean design and user experience
Built API using MERN framework (MongoDB, Express, React and Node JS) demonstrating strong understanding of component-based architecture
Utilized Visual Studio Code (VS Code) and GitHub for code development, version control, and debugging workflows
Designed and deployed a Zomato-themed web application, applying frontend design principles and responsive layout techniques
Gained in-depth knowledge of digital marketing, including strategic planning, campaign execution, and performance evaluation across multiple channels
Developed hands-on skills in SEO, SEM, social media marketing, content strategy, and analytics tools
Executed a capstone project for Seelbond Consulting, a local business consulting firm, focusing on brand awareness and lead generation
Achieved a 100% increase in website traffic through a mix of organic search optimization and targeted paid advertising campaigns
Applied industry tools such as Google Analytics, Meta Ads, and SEO platforms to monitor, optimize, and report performance
Nanyang Technological University
2013-2017
Chemical & Biomolecular Engineering
Trained in the design, optimization, and operation of chemical and biochemical processes across various industries
Gained hands-on experience in industrial plant design, process simulation, and problem troubleshooting to ensure safe and efficient operations
Developed strong knowledge of process safety, equipment reliability, and quality control standards
Equipped with both technical and analytical skills to bridge the gap between engineering solutions and business performance
Click Anywhere to Close
Click Anywhere to Close
First Page Digital
2021-2022
Performance Marketing
Managed PPC campaigns across multiple industries including beauty, fashion, healthcare, education, eCommerce, and legal services
Oversaw monthly ad budgets of up to SGD 10,000 per client, optimizing for ROI and lead quality
Proficient in running and optimizing Google Ads (Search, Display, Discovery, Performance Max), Facebook/Instagram Ads, TikTok Ads, and LinkedIn Ads
Achieved 2× increase in conversions for Equilibrio Chiropractic through data-driven campaign optimization
Google Ads Certified; up-to-date with the latest ad platform features and algorithm changes
igus Singapore Pte Ltd
2019-2021
Marketing Officer
Achieved 100% increase in website traffic from 2019 to 2020 through digital marketing effort via social media marketing, SEM and SEO
Assisted the product manager and sales team with various marketing campaigns to Increase the number of website conversion in 2020 by 5% compared to previous year
Managed trade show campaigns, coordinating booth design and operations to deliver roughly 200 qualified leads per event consistently for sales teams
Optimized SEM Search Ads Click Through Rate (CTR) by 43% in 2020 compared to 2019
Lead company’s SEO and SEM project in Singapore, Malaysia, Vietnam, Indonesia and Thailand. Managed a team of 8 junior marketers in South East Asia to implement local SEO initiatives to drive brand awareness and market expansion
Wah Joo Seng
2017-2019
Marketing Engineer
Kickstarted the company’s digital marketing efforts from the ground up, including Google Ads, Google Analytics, and SEO implementation and managed to get 20 conversions in a monthly basis
Initiated and managed the SEO project, including blog content creation, keyword research, and technical optimization to garner 70 organic followers
Successfully executed media outreach campaigns that resulted in published articles and brand mentions from 3rd party media site
Planned and created content for social media channels, including copywriting, graphic design (Photoshop), and product photography
Generated 100 leads from telemarketing campaign, networking session
